PersonalRelevance LLC is led by Principal and Chief Relevance Officer, Patrick J. Surrena, CBC. For more than 30 years, he has held senior level positions in Fortune 100 corporate marketing communications; marketing support firms; national direct marketing firms and marketing strategy companies.
He is involved in all aspects of the client experience including marketing strategy, client relationships and production strategy. He is considered an authority not only in marketing communications but especially in social media, direct marketing and personalized, 1 to 1 marketing.
Patrick has been involved in all aspects of marketing including product/service marketing; community relations; internal communications; substantial public relations on a worldwide basis including crisis communications as well as financial relations, data analytics, and international marketing across more than 25 industries. He holds the accreditation of Certified Business Communicator from the Business Marketing Association.
He has had major involvement with clients such as: Microsoft, American Airlines, Sun Microsystems, Neiman Marcus, MCI, JC Penney, HealthONE and many more.
A more detailed backgrounder is available for you HERE.