The foundation of PersonalRelevance is marketing. It's the fundamental tool which can dramatically grow business. Within that, because of many years of experience with substantial firms in substantial roles, we can offer additional expertise in selected areas. Any or all of these functions are available. Below are the six key areas in which we are considered expert. The definitions are brief, but we would be delighted to speak with you about your needs in any of these areas in greater detail.

Marketing
This is the basis of what we do for more than thirty years. It is about growing your business, your ROI and achieving the most for your marketing investment. Creating life time value for you and your customers is always paramount. We don't need the latest gimmick for the portfolio. We'd rather provide solid, strategically appropriate tactics that produce marketing accountability and business.

Inbound Marketing
If you are not involved in social media these days, you're missing a great opportunity to have "the phone ring in" and getting prospects to connect with you rather than always pushing your marketing out to make contact. How to get found in Google, utilize Facebook and Twitter to your advantage as well as blogs and a multitude of other social media sites is as key to being relevant and personal as any other marketing tactic.

Direct Marketing
You're really in the wheel house here. It all starts in the "front end"--knowledge, data analytics, doing the heavy lifting more than most will do. That's the difference in truly successful direct marketing efforts. How to get the strong ROI or meet whatever your KPI's (Key Performance Indicators) may be is our goal. Then, we'll focus on executing most efficiently and effectively with strong accountability. It's not what you do, it's how well you do it.

1 to 1 Marketing
One of the world's leading providers of variable imaging and variable data platforms said we are "one of a handful in the country" who truly understand this strong and highly profitable marketing tactic. Well, we'd like to think so. We'd be happy to assist in any program you may be considering whether evaluating should you get in the business and how, or if you're already in it, how to refine your results.

Marketing Audits/On-site Marketing Direction
Do you want an outside perspective on your marketing initiatives? Another point of view? Or has your marketing department been reduced, it's leadership on a leave of absence, or do you desire assistance with having someone "run" the department for an undetermined period? We can help greatly here so be sure to ask us if you know of a need you have or know about.

Specific to the Printing Industry
When you spend so many years as a corporate officer and senior vice president in the graphic arts industry, you understand what makes a printing company tick. From the sales view as a producer and leader in the sheetfed, web, in-line finishing, variable data, variable imaging, mailing, fulfillment, creative, data processing environments--we've pretty much seen it all. If your desire is to change your image from a "printer" to a "communications firm" or you need assistance helping your sales group to understand variable data and variable imaging because "it's a different sell", we can help. Ask us (or click HERE) to learn more about our comprehensive printing background.